How Webinars are Creating Value for B2B Marketers in a Post COVID-19 World
Many b2b marketers are scrambling to identify new ways to engage with leaders now that face-to-face meetings and physical events are no longer viable. What we’re seeing, is that a growing number of these companies are turning to webinars, to ensure sales pipelines get replenished with qualified, sales-ready leads.
Indeed, before lockdown InsideSales.com reported that 73% of sales leaders found webinars to be one of the most reliable ways of generating quality leads. If asked again, I'd wager that percentage would have increased significantly.
In this new report, we explore how these companies are using webinars to bolster sales pipelines and drive leads during the COVID-19 pandemic – and the results you can expect from webinars, if you follow some of the lessons we have learnt along the way.