Benchmark Against the World’s Biggest Brands with the State of Marketing 2020: Content and Social Marketing
In 2020, content marketing is king. According to our survey of nearly 1,000 executives, content marketing is the fastest growing format, giving marketers a way to get close to their customers, cut through the noise and come across as authentic to their target audiences. However, for it to succeed, it needs to be married to social channels, which are the top mode of distribution according to our results and allow unrivalled reach.
With these trends driving modern marketing, you cannot afford to ignore the power of content and social in 2020. To give yourself the best chance to succeed, download this free report, which will arm you with key statistics and analysis that will help you understand market dynamics, including:

  • The content marketing formats you must be using in 2020
  • The numbers behind the rise of video marketing
  • Which social media platforms generate the highest returns on spend
  • Why Facebook is by far the most powerful player in social
  • Where B2B, B2C and agency marketers are investing to see returns in content and social
  • Geographic trends, such as the growth of messenger channels in Asia Pacific and the move to quality, long-from content formats in North America
This report, just one of a four-part series on the state of marketing in 2020, is a must-read for those working within the space and is completely free to download now. You can also download the Key Trends and Major Priorities report for free by clicking here.
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